Social Stats Since the dawn of the internet, attention spans have been on the decline, with some sources stating they’ve shrunk 50% over the last decade. Why
A Cinematic Book Trailer Will Impress The Gatekeepers Uploading your book trailer to Youtube alone won’t help you to build much of an audience. It’s
The Video Production Process Before entering the video production process, you should have already established what your overall strategy is. Do you know who your
The Importance Of Choosing The Right Format At some point during the pre-production phase of your video you should decide on a format for the
Video Production vs Video Marketing The video production process is only a strand of the wider marketing cycle. You should not upload your video to
The Filmmaking Mentality To get the most out of video, it’s best to approach each project like a filmmaker rather than a marketer. People don’t
Crafting Your Own Brand Narrative When doing a competitor analysis, you shouldn’t aim to out right copy what they’re doing. You’ve probably heard that there’s
The Importance Of Setting Goals Having clear defined goals at the start of a project can help you assess how successful a video campaign is.
Where Do You Start The most important thing a video production company can do when working with a new client is have a discovery session.