The Video Production Process Before entering the video production process, you should have already established what your overall strategy is. Do you know who your

The Importance Of Choosing The Right Format At some point during the pre-production phase of your video you should decide on a format for the

Video Production vs Video Marketing The video production process is only a strand of the wider marketing cycle. You should not upload your video to

The Filmmaking Mentality To get the most out of video, it’s best to approach each project like a filmmaker rather than a marketer. People don’t

Crafting Your Own Brand Narrative When doing a competitor analysis, you shouldn’t aim to out right copy what they’re doing. You’ve probably heard that there’s

The Importance Of Setting Goals Having clear defined goals at the start of a project can help you assess how successful a video campaign is.

Where Do You Start The most important thing a video production company can do when working with a new client is have a discovery session.

The Stats Are In ‘81% of businesses use video as a marketing tool.‘ – Hubspot ‘By 2020, online videos will make up more than 82%

Introduction 89% of video marketers say video gives them a good ROI. 95% of video marketers plan to increase or maintain their spend on video