As the saying goes, “fail to plan, plan to fail.” This is especially true when it comes to social media marketing. Without a clear strategy in place, your efforts on social media are likely to be scattered and ineffective.
So, how do you create a social media marketing strategy that delivers results? Here are a few steps to follow:
Define your goals:
What do you hope to achieve with your social media marketing efforts? Do you want to increase brand awareness, drive website traffic, or generate leads? Clearly defining your goals will help you create a targeted strategy that is more likely to succeed.